What no one is telling you about inflation

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I’m afraid that we have a serious problem here and I don’t want to see you sitting and taking the hit of it.

Inflation is at its highest rates since (probably) before you were born, but what is exactly going on? Business is booming, we’re back to G&Ts, to travelling, to birthday parties -and birthday presents-, to work security, lowest unemployment figures, highest job offer figures. People want to spend hard.

Problem is, the supply chain is failing so hard to cope with our demand that prices go high. Problem also is, there is not enough workforce to make things happen, so things get more expensive. Problem is, too, that some basic resources to make things and have things working are made in Russia, so finding them elsewhere or replacing them cost a hell of a lot of money.

Of course, we’re paying for all of it. But that shouldn’t matter because another thing that should have seen a raise is your salary. No? You seriously need to get your sh*t together. But if your paycheck did keep up with inflation, who is taking the hit then?

Your bank account. Imagine your savings for a moment, what do you see? A few batches of brand new green notes laying neatly and safe in the pristine metal shelves of your bank. Wrong. They’re misbehaving, partying and getting wasted. Getting small, losing money.

And that is inflation, and inflation is normal and good. Actually, governments have targets to reach about a 2% inflation every year. But this shouldn’t matter because your salary is keeping up and you are investing. No? We seriously need to talk.

The current drama is that inflation was over 8% in Europe last month. And it is even worse for women.

The current drama is that inflation was over 8% in Europe last month. And it is even worse for women. We carry most of the household chores, what makes us spend more in transport – the category with the highest inflation of them all-, we spend more in food, clothes, cosmetics and house appliances than men – all at the top of the inflation list. Add the gender pay gap to this, in other words, the fact that women already earn less than men for the same job.

So, here is what you do: you invest. You invest in low risk, boring stuff like bonds. Or you invest in low risk environmentally friendly funds. Or you are a badass and invest in the companies that treat you well, launch exciting products, and are ran by smart people.

Or you invest in property. Or in gaining a new skill that will land you a promotion. It is not too late, it is not too difficult, you just haven’t been told how.


Want to start investing? Cut through the noise with Her Lab education and resources.